It's Apple day today and as expected the Cupertino giant has taken wraps off their shiny new iPhones. Apple celebrated iPhone's 10th year in existence by launching three iPhones: the iPhone 8, iPhone 8 Plus and an anniversary has, iPhone X. Interestingly, Apple has done away with the 'S' iterative updates to the iPhone making it a yearly refresh cycle. But that's not the big story that came out of the newly constructed Steve Jobs Theater, part of the Apple Park campus. Ten years ago, Steve Jobs, the man behind the revolutionary iPhone said in the keynote speech that "Apple is going to reinvent the phone", and reinvent it did. The first iPhone introduced the world to a simple way in which they could interact with their phones and utilize them in an efficient way. The iPhone opened up a new avenue in the smartphone industry as it forced them to rethink their strategy of creating high-powered, difficult to operate devices. Apple became a smartphone for the masses with rival OEM's trying to match up with the user experience that Apple offered.

It's 2017 and more than 1.2 Billion iPhones are there in the world. If that doesn't speak volumes about the device then nothing can. A single device capable of garnering a fan following of this magnitude is just a spectacle that the smartphone industry has witnessed in the past ten years. As the iconic device celebrated its ten years, times have changed as many believed it to be the company's do-or-die year. The iPhone was on the cusp of being not able to live up to its expectations and getting eaten by competition. That was until the iPhone X broke cover. Priced starting from Rs 89,000, the iPhone X is the quite simply the best smartphone Apple has ever made while its younger siblings, the Apple iPhone 8 and iPhone 8 Plus are priced from Rs 64,000 for the 64GB variant and will be launching in India on September 29. The iPhone X will be available from November 3 in India.

Apple has set into wild three of its new iPhones starting with the iPhone 8 which is the heir to yesteryears iPhone 7 followed by a larger iPhone 8 Plus which is a direct descendant of the iPhone 7 Plus. The wild card here through comes as the anniversary special iPhone X which features an all new design and attempts to revolutionise the smartphone industry once again. The iPhone 8 and 8 Plus are crafted from aerospace-grade aluminium and glass design along with being water and dust resistant.

The iPhone 8 and 8 Plus features a 4.7-inch and 5.5-inch LCD Retina displays while the iPhone X comes with a 5.8-inch OLED Super Retina display, a first for the company bringing in rich colours to the iPhone. The front on the anniversary special iPhone is all glass and display panel as the company has ditched its notable Home button. The display covers all the four sides and leaves almost no bezels on the iPhone which makes it a beauty to hold in the hands. The top of the iPhone X has a cutout for a set of sensors and the front facing camera. The cutout isn't that prominent as one would expect and blends into the body seamlessly and makes it a great to look at.

As Apple ditched the Home button it also means that there's no Touch ID on the iPhone X. Instead, they have opted for a 3D face recognition technology, Face ID, which will allow a user to unlock the iPhone just by putting their face in front of it. The Face ID uses state-of-the-art TrueDepth camera system which includes dot projector, infrared camera and a flood illuminator backed by the A11 Bionic chipset to map a face accurately even if subtle physical changes appear over time.

Furthermore, Apple's face mapping system goes on to allow users to create a new kind of emojis which the company is calling Animojis. These are basically the users face mapped over an emoji of their choice.

All the three iPhones are powered by Apple's next generation A11 Bionic chipset and the which packs in six-cores out of which two are dedicated to high performance while the rest will low-powered. Though, the best thing about Apple's latest chipset is that the cores will be able to perform independently of each other. It means that while the high-power cores would directly address graphics rendering and video playback, the lower-power cores would handle lighter tasks.

The camera on the iPhones have also been bumped up largely to include the Apple-designed ISP along with Optical Image Stabilization on the iPhone 8. The iPhone 8 features a 12-megapixel camera with faster autofocus while the iPhone 8 Plus and the iPhone X comes with twin 12-megapixel f/1.8 and f/2.8 aperture and an improved portrait mode.

Along with this, the iPhone X cameras are calibrated specifically for AR with accurate motion tracking and new gyroscope and accelerometer sensors. Most of all, the camera sensors on the iPhone X come with dual optical image stabilisation.

The new iPhones support wireless as well as fast charging and Apple claims that they were able to make space for 2 more hours of battery life on the iPhone X.