Rather than bow out of the fight, however, the two continue to push forward with products that aren’t exactly innovative. Kodak’s new
Not to be confused with
’s next comedy special, the
is a slim
Polaroid in 2015 launched Snap , an on-the-spot camera that has a lot in common with Kodak’s latest. In fact, they’re essentially one in the same.
As The Verge highlights , the Printomatic is being produced by a company called C+A Global which is simply licensing the Kodak name. It just so happens that C+A also licenses from Polaroid, the company behind the aforementioned Snap camera. Both cameras were designed by Ammunition Group, a Silicon Valley firm that confirmed to the publication that the Printomatic is virtually the same as the Snap albeit with a simplified design (and a rebadge).
Like BlackBerry, you almost wish they’d just throw in the towel rather than resort to rebranding products that are years old at this point.
Should you somehow feel compelled, the Kodak Printomatic launches later this month priced at $69.99.