Micromax has launched a new series of smartphones called Evok in the country. The phones will be sold on Flipkart exclusively. Shubajit Sen, Chief Marketing Officer, Micromax Infomatics said “Micromax has always been a frontrunner when it comes to breaking performance barriers with our innovative product offerings and the success of all our Canvas series is a testimony to this. With the launch of the new Evok series, we further strengthen our resolve to offer the best products to consumers at competitive price points.”

The range currently includes two smartphones, the Evok Note and the Evok Power. The Note houses a 1.3GHz MediaTek Octa-core processor MT6753 coupled with 3GB RAM. The note has a 4000mAh battery. On the front, the phone has a 5.5-inch FHD display with 2.5D Cover Glass. On the back is a 13MP camera with autofocus and wide-angle 5MP front facing camera. The phone has 32GB of internal storage. The Evok note is available for INR 9,499.

The Evok Power features a 1.3GHz Quad Core processor with 2GB of RAM and a 4000mAh battery. On the front is a 5-inch FHD display and on the back, is an 8MP camera while a 5MP camera takes care of your selfie needs. The Power has 16GB of internal storage and will be sold for INR 6,999.

Speaking on the partnership with Micromax, Ajay Veer Yadav, Vice President Mobiles at Flipkart said “Micromax has been a significant player in the Indian smartphone landscape, helping customers adopt smartphones with its innovative and affordable products. We are happy that Micromax has chosen Flipkart as platform of choice to lead their ecommerce foray. We have been working closely with Micromax to develop their Flipkart exclusive - Evok Series. The Evok Series has been ‘Designed for India’ keeping in mind the evolving preferences of Indian smartphone customers. We are confident that Evok series will resonate with our young customers."