The issue of the Indian national flag themed doormats was first brought to attention to the external affairs minister by a Twitter user Atul Bhobe.
Indian High Commission in Canada : This is unacceptable. Please take this up with Amazon at the highest level. https://t.co/L4yI3gLk3h— Sushma Swaraj (@SushmaSwaraj) January 11, 2017
"Madam, Amazon Canada must be censured and warned not to sell India flag doormats. Please take action," tweeted Bhobe to Sushma Swaraj with an attached screenshot of the listing.
Almost immediately Swaraj took Amazon to task on micro-blogging platform Twitter.
Amazon must tender unconditional apology. They must withdraw all products insulting our national flag immediately. /1— Sushma Swaraj (@SushmaSwaraj) January 11, 2017
If this is not done forthwith, we will not grant Indian Visa to any Amazon official. We will also rescind the Visas issued earlier.— Sushma Swaraj (@SushmaSwaraj) January 11,
She also tasked the Indian high commission in Canada to take up the issue with Amazon.
"Indian High Commission in Canada : This is unacceptable. Please take this up with Amazon at the highest level," tweeted the minister for external affairs.
As she tweeted, within 4 hours the 'offensive products' were removed from Amazon Canada's catalogue. Gadgets 360 also independently was able to find the listing and also posted a screenshot of the same. "The item is no longer for sale on the site," Amazon executives told Gadgets 360.
For what its worth, Amazon is a marketplace and is not directly involved in selling all goods on its platform. The offensive products in this case seem to be sold by a third party seller, and chances are Amazon didn't either spot it.
It is totally possible that a similar thing could've happened on a local e-commerce site like a Flipkart or Snapdeal.