The kit that we got for review came with a Canon EF 24-70mm IS USM Zoom lens and had the usual assortment of stuff you normally get like a battery pack and charger, Lens Hood, strap and an interface cable.
The basic design of the Mark IV maintains the aesthetics of its brethren before it. It’s an ergonomic shape that fits snuggly into the hands. The soft touch material on the camera provides a solid, comfortable grip, the sly edges on the sides ensuring nothing digs into your hands. The ergonomic build also allows your fingers to move nimbly over the device, the buttons and dial all feel within comfortable reach. New to the Mark IV is a customisable soft touch button right under the dial that can assigned to various functions.
The strap provided with the body also feels secure. After my initial nervousness wore off, I stopped compulsively holding on to the camera as if my life depended on it, the camera feels weighty in the hand but also not heavy enough to give you a neck sprain when you carry it around. Canon has managed to cut the weight of the Mark IV by 50g but without a point of reference, it feels difficult to gauge how much of difference it makes, just know it feels solid and nice to hold.
One of the first big changes is a new 30.4MP Full-frame CMOS sensor, which is a big jump from the 22.3MP sensor on the Mark III. The resolution that the camera outputs the images at is 6720 x 4480 and let’s just say that’s plenty to print a photo on an A2 sized paper if you want to.
Then there is the Dual Pixel Raw technology that allows users to fine tune the amount of sharpness in a scene. It essentially creates a file that has a pair of images with varying focus points which can be imported into Canon’s software on your PC and allows you to control the focus in an image. The native sensitivity of the sensor begins at ISO 100 and goes all the way to 32,000 like the Mark III, what is different is Canon has improved the noise processing algorithm, which provides a noticeable difference in photos taken at a higher sensitivity value.
The advanced focus system is also superb, providing 61 focus points in the frame, this works in tandem with phase detection via Dual Pixel AF to provide instantaneous focus in auto. As a bonus, the Mark IV has an external microphone which makes it great for shooting videos.
While all this technical jargon is impressive, what do the actual images look like? The host of options means that if you are prepared to fiddle around with the settings, there is a perfect photo waiting to greet you for your hard work. In auto, the camera performs exceptionally as well but I suspect, pros would want the refined control that manual provides.
The touchscreen interface on the back is also great as well, it just feels much easier to change settings with the touchscreen than the dial. The image quality itself is excellent with a nice dynamic range and colour reproduction that reproduces extremely accurate results, Raw files have enough detail to allow you to tinker with them to your heart's content and noise levels are kept to a bare minimum. The 7fps burst mode also allows for up to 21 raw shots in a go, that is up from the Mark III’s 6fps 18 raw shot capacity.
There is also a host of options to transfer photos from the camera, there is Wi-Fi, NFC, SD/SDHC/SDXC memory cards and USB through the interface cable. There is even a built-in GPS unit.
While there are a host of video options in 1080p mode with my favourite being the 120fps mode which is great for Slow motion movies, you get no such love for 4K, the only options here are 30/25/24fps, the format options for 4K are rather limited too and there is only Motion JPEG available as a format to shoot on.
Know that I am nitpicking here when I say this but I really wish Canon had included a vari-angle display on the back, this is especially useful while composing low-angle shots, which won’t require you to bend down to keep your monitor viewable.
The kit that we got is priced around INR 3,06,995 lakh and at that price point, this is not going to be a camera for beginners. For professionals, pricing the body at around INR 2,54,995 is still expensive considering some of the competition.
The Mark IV is a fantastic camera, it’s expensive compared to the competition but makes up for it with fantastic usability and more importantly excellent images.